THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA BANK)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research work is aimed to describe the importance of marketing, one need not to look further than this quoted “marketing is everything and everything is marketing”. The statistical tools the researcher employed to ensure that proper analysis was done in the hypothesis tested by the researcher are; simple correlation analysis. The researcher also discovered that UBA believed that customer is the king in a service organization as such; UBA should embrace customers’ orientation approach in dealing with their customers. Aside most staff of the bank also believed that qualities and skilled marketers are need in a service organization other area which the bank needs to pay attention to is the area of how customers rate the service offered by UBA which to them, it is very low. It was recommended that marketing department of UBA should strive to improve in their performance since the research revealed that the core activities in terms of customers and efficiency service of UBA depends on perform by marketing department.
Related Project Materials
FREEDOM AND HUMAN RIGHT IN AFRICAN COUNTRIES
Abstract
The issues of human rights and freedom are topical in most sociopolitical discourse especially...
MONETARY AND FISCAL POLICIES AS EFFICIENT TOOLS FOR ECONOMIC STABILITY WITH SPECIFIC TO CENTRAL BANK OF NIGERIA
ABSTRACT
This research wok, treated monetary and fiscal policies as efficient tools for economic stability. This researc...
THE IMPACT OF INFLATION ON GOVERNMENT SPENDING IN NIGERIA ECONOMY
Abstract
The impact of Nigeria’s inflation on government spending between 1999 and 2019 was x-rayed in this paper....
EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS
Abstract
The evaluation and development and marketing of service products in educational sector is a very interesting to...
TOXICITY STUDIES ON N-HEXANE AND METHANOL LEAF AND METHANOL SEED EXTRACTS OF JATROPHA CURCAS LINN. IN CHICKS AND MICE
Abstract
Jatropha curcas is a toxic plant commonly used as food and remedy for several diseases. This study was designed to evaluate the...
DEVELOPMENT OF TOTAL QUALITY MANAGEMENT MODEL FOR SMALL AND MEDIUM SCALE CONSTRUCTIION FIRMS IN SOUTH-EAST NIGERIA
Statement of the Problem
Over the years, SMCFs in Nigeria have recorded a low level of participation and have often been sidelined in lar...
THE ROLE OF BROADCAST MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION
ABSTRACT
The low rate of female participation in politics compared to that of their male counte...
FIDUCIARY ACCOUNTING FOR INTERNATIONAL CLIENTS AND CROSS-BORDER TRANSACTIONS
FIDUCIARY ACCOUNTING FOR INTERNATIONAL CLIENTS AND CROSS-BORDER TRANSACTIONS
Abstract: Managing fiduciary accounting for internatio...
THE KNOWLEDGE AND PRACTICE OF MALARIA PREVENTION AMONG CAREGIVERS OF PATIENTS ADMITTED TO STATE HOSPITAL, OTA OGUN STATE
EXCERPT FROM THE STUDY
Malaria is caused by four different protozoa in the plasmodium genus: either Plasmodium Vivax, wh...
CHALLENGES AND PROSPECTS OF POS BUSINESSES IN NIGERIA
BACKGROUND OF THE STUDY
With the increasing use of advanced electronic technologies for e-funds worldwi...
