ABSTRACT
This research work is aimed to describe the importance of marketing, one need not to look further than this quoted “marketing is everything and everything is marketing”. The statistical tools the researcher employed to ensure that proper analysis was done in the hypothesis tested by the researcher are; simple correlation analysis. The researcher also discovered that UBA believed that customer is the king in a service organization as such; UBA should embrace customers’ orientation approach in dealing with their customers. Aside most staff of the bank also believed that qualities and skilled marketers are need in a service organization other area which the bank needs to pay attention to is the area of how customers rate the service offered by UBA which to them, it is very low. It was recommended that marketing department of UBA should strive to improve in their performance since the research revealed that the core activities in terms of customers and efficiency service of UBA depends on perform by marketing department.
This study examined r...
BACKGROUND OF THE STUDY
According to North (1991), institutions are the humanly devised constraints that structure and control political,...
Abstract
Sophisticated humanoid robots have recently moved from the laboratory and research settings to the home environment. Some models...
Background of the study
Cooperative financing represents a critical mechanism in the economic developme...
ABSTRACT
The discharge of dyeing wastewater containing high concentration of contaminants from the local dyeing industry has caused a ser...
ABSTRACT
This study examines the external debt burden and the economic growth in Nigeria. Data for the study are collect...
Abstract
This study centers on finding out the Role of Nigeria Television Authority (NTA) in promoting gender equality. Using Akpugo comm...
ABSTRACT
This research work is on the assessment of the effect of motivation on workers, performance ta...
ABSTRACT
This study aims to evaluate the causes and effects of tax evasion and avoidance in Lagos state and proffering s...
BACKGROUND OF THE STUDY
Shelter is a basic necessity in life. An individual can satisfy this need by either occupying his own (owner&rsqu...