THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA BANK)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research work is aimed to describe the importance of marketing, one need not to look further than this quoted “marketing is everything and everything is marketing”. The statistical tools the researcher employed to ensure that proper analysis was done in the hypothesis tested by the researcher are; simple correlation analysis. The researcher also discovered that UBA believed that customer is the king in a service organization as such; UBA should embrace customers’ orientation approach in dealing with their customers. Aside most staff of the bank also believed that qualities and skilled marketers are need in a service organization other area which the bank needs to pay attention to is the area of how customers rate the service offered by UBA which to them, it is very low. It was recommended that marketing department of UBA should strive to improve in their performance since the research revealed that the core activities in terms of customers and efficiency service of UBA depends on perform by marketing department.
Related Project Materials
INFLUENCEOF INSTRUCTIONAL SUPERVISORY ROLE OF PRINCIPALS ON TEACHERS PERFORMANCE IN PRIVATE SECONDARY SCHOOLS IN KADUNA STATE, NIGERIA
ABSTRACT
The study investigated the “Influence of Instructional Supervisory Role Performance of Principals on teachers performance...
STAFF DEVELOPMENT PROGRAMMES AND TEACHERS’ EFFECTIVENESS IN SECONDARY SCHOOLS: A CASE STUDY OF IBADAN SOUTH EAST LOCAL GOVERNMENT AREA OF OYO STATE
ABSTRACT
This study investigated the impact of in-service training programmes on students‟ academic performance, examin...
A CRITICAL INVESTIGATION INTO MARKET RESPONSE AND CANNIBALIZATION OF PRODUCT IN A HIGHLY COMPETITIVE INDUSTRY
EXCERPT FROM THE STUDY
Product cannibalization happens when a business chooses to substitute an existing product with a...
ASSESSING THE IMPACT OF EARLY CHILDHOOD EDUCATION ON TECHNOLOGY ADOPTION RATES
ABSTRACT: This study assessed the Impact of Early Childhood Education on Technology Adoption Rates. The obje...
LEADERSHIP AND IT'S EFFECTS ON PERFORMANCE, ACHIEVEMENT AND GOAL REALIZATION
ABSTRACT
The study aimed at assessing the effect of leadership styles on employees’ performance at Kaduna South Lo...
ASSESSMENT OF INNOVATIONS IN ASSESSING CAREER PROGRESSION IN VOCATIONAL FIELDS
ABSTRACT: This study explores innovations in assessing career progression in vocational fields, aiming to identify effective methods and metri...
THE EFFECT OF MARITAL CONFLICTS ON THE ACADEMIC PERFORMANCE OF STUDENTS
ABSTRACT
This research project on marital conflict is aimed at scamming the issue of marital conflict on the academic pe...
PROFICIENCY IN ENGLISH LANGUAGE AS A DETERMINANT OF STUDENTS ACADEMIC PERFORMANCE
ABSTRACT
The study examined proficiency in English language as a determinant of students academic performance in seconda...
Course Catalogue Handling System (CCHS)
ABSTRACT
In an academic setting, it is important for students to be well informed about their academic status and progress regularly. All...
THE EFFECT OF PRIVATE MEDIA HOUSES ON NIGERIA ECONOMY
ABSTRACT
This study examines the effect of private media houses in Nigeria economy using African Independent T...
